Email Analytics and Info

Access detailed email campaign analytics in MoEngage, including delivery stats, conversion tracking, locale performance, and engagement metrics.

• You can view Email analytics and info in the MoEngage Go mobile app. Monitor performance stats, track conversions, and review campaign details right from your phone. For more information, refer to MoEngage Go.
• All the metrics are calculated and displayed in the App’s Timezone.

Overview

Navigation: Engage -> Campaigns -> Click on the row that displays the information about the campaign for which you wish to see the analytics information.

The following sections are available on the screen that opens up:

1. Campaign Details - contains information about the campaign and its status. For more information, refer to Campaign Details.
2. Analytics - contains information about the various metrics that are tracked for the campaign and has the following sections:
3. Click analysis - contains information about the number of clicks on each link in the email. For more information, refer to Click Analysis.
4. Info- contains information about the campaign’s target segment, content, preview, and delivery schedule. For more information, refer to Campaign Info.

Campaign Details

This section contains the following information:

• Campaign type
• Campaign ID
• Campaign creation and updation details
• Team information
• Approver’s list/ Approved by/ Rejected by (if CAF is enabled)
• Campaign status - A campaign can have the following states: Active, Expired, Not Sent, Paused, Scheduled, Sending, Sent, and Stopped. If Campaign Approval Workflow (CAF) is enabled, two more states are possible for campaign status: Under_Review_ and Rejected.

Actions allowed in the Campaign Details section

Action	Description
Refresh	This action loads the page afresh with the campaign’s details as of the moment.
Edit	This action lets you edit the campaign.
Duplicate	This action lets you duplicate the campaign and opens the campaign editor page with all the details of the current campaign. ‘Duplicate -’ is appended to the duplicate campaign’s name.
Approve	This action lets you approve a campaign under review if CAF is enabled. This action is available only for users who are added to the list of reviewers for the campaign. For more information, refer to Campaign Approval Workflow.
Reject	This action lets you reject a campaign under review if CAF is enabled. This action is available only for users who are added to the list of reviewers for the campaign. For more information, refer to Campaign Approval Workflow.
Stop	This action is allowed when the campaign is in the ‘Sending’ state and lets you stop the campaign.

Campaign Analytics

The analytics section contains information about the performance stats and revenue metrics.

Global Analytics Filters

These filters are applied to all the sections in the Analytics tab.

• Date Range- Select the date range for which you want to view the performance stats.
• Attribution Type- Select the attribution type (Click through, In-session, and View through) to view the analytics information for the specified attribution type. The default attribution type is View through attribution. Refer to the paragraph below for information on attribution types. For more information, refer to the paragraph below.

Attribution Types -You can track your conversion via three methods: View through, click-through, and in-session attribution. With conversion tracking, marketers can see which campaigns have led to achieving business goals (conversion goals for the campaign). If a customer clicked on your email and converted, it would be termed a click-through conversion, and if a customer opened your email and converted afterward, it would be termed a view-through conversion. In-session conversions are those conversions that were made within 30 minutes after the notification click.

For example, consider the case where three customers, namely Users A, B, and C, received your email from campaign C1.

• User A clicked on the message and did the conversion event within 30 minutes (we assume it to be the same session) of clicking.
• User B clicked on the message and did the conversion event 2-3 hours after clicking.
• User C saw your message, later launched the app directly, and made the conversion.

When you attribute this conversion to campaign C1, User A is direct attribution, while User B and C are indirect attributions.

Attribution Type	Description	Example
View through	The view through attribution is an Impression based tracking and is displayed by default when campaign analytics is loaded. View-through attribution is the total number of conversion goals executed by users who received your communication within the configured attribution window from the time of receiving the campaign. This appears as a default filter in your Campaign Performance.	If the user received your email at 7 AM and your Attribution window was 12 hours, the user conversion events till 7 PM will be attributed to this campaign using View-Through Attribution.
Click through	Click-through attribution is click-based tracking. Click-through attribution is the number of conversion goals executed by users who clicked the notification within the configured attribution window from the time of click.	If the user receives your email at 7 AM, clicks it at 8 AM, and your Attribution window is 12 hours, the user conversion events till 8 PM are attributed to this campaign in Click-Through Attribution.
In-session	The in-session attribution is based on In-session tracking. The in-session attribution is the number of conversion goals executed by users within 30 minutes after clicking your communication.	If the user receives your email at 7 AM, clicks it at 8 AM, and your Attribution window is 12 hours, the user conversion events till 8:30 AM (within 30 minutes of starting the session) will be attributed to this campaign in In-Session Attribution.

Attribution Window - Attribution Window is the duration calculated from the time a user receives or clicks the campaign having specific conversion goals. For example, two campaigns with a conversion goal as a purchase are created. Campaign C1 at time H hours and campaign C2 at H+12 hours. The customer achieves the conversion goal for purchase with the campaigns C1 and C2 at time H+15 hours. The conversion of customers is attributed both to C1 and C2.

In MoEngage campaigns, the maximum attribution window is 36 hours. When you send more than one campaign with a difference of less than 36 hours, then set the attribution window:

• Lesser than 36 hours
• With the duration difference in sending the campaigns.

For example, if you are sending campaigns at the difference of 12 hours, then set the attribution window as 12 hours.

Campaign Performance Stats

Campaign performance provides the impact of your email campaigns.

Actions that can be performed in the stats section

1. Choose the number view or the percentage view to see the stats as numbers or percentage values.
2. View the unique or total occurrences of stats by selecting Unique or Total in the dropdown at the top of the section.
3. Pin metrics - you can pin the metrics you want to see using the Pin metrics dropdown at the top right corner. You can pin up to five metrics. The selected metric pins are available in the Pinned Metrics section. Click _Show all metrics_to see all the metrics being tracked for the campaign and Hide unpinned metrics to see only the pinned metrics for the campaign.

The following campaign performance stats are available:

1. Conversion Metrics- These metrics pertain to the conversion goals set for the campaign. The higher these metrics, the more effective your campaign! The conversion metrics tracked for your email campaigns are shown in the table below.

   Metric	Description
   Converted Users	This metric shows the number of unique users who have completed the primary conversion. Converted Users were previously called Conversions. This metric displays the number of times users converted from each campaign. For campaigns having only one recurrence, conversion represents unique users who have accomplished the primary conversion goal event at least once within the attribution window.For active campaigns, conversions represent the number of unique users converted per instance of an active campaign. Higher conversions indicate higher effectiveness of your campaign in driving the business goals. Example If a user receives one Campaign Instance on Day X and another on Day Y and converts once on both days, the conversions are counted as two (instead of being counted as one in the previous version.) If a user receives one campaign instance on Day X and converts twice from the same campaign, conversions will be counted as 1. If a user receives two campaign instances of the same campaign on Day X and converts for both of them, conversions will be counted as 2.
   Event (Primary)	This metric shows the total number of primary conversion goal events within the attribution window (configurable) from the time user received the notification. You can also view the uplift percentage in the event primary card. For more information, refer to Uplift in Campaigns. Event (Primary) - The conversions for active campaigns are several conversion events from all campaign notifications. The metric is the cumulative primary conversion events after the start of the first campaign. Example Suppose a user receives an email for a purchased campaign. If the user made two purchases, then the conversion events are two.
   Conversion Rate(CVR)	This metric shows the percentage ratio of users who have performed the conversion event. The conversion count is tracked as Unique. Higher conversion events indicate higher effectiveness of your campaign in driving the business goals. CVR for the various attribution types is listed below: View through attribution CVR = ((Unique conversions) / (Unique opens)) * 100 Click through attribution CVR = ((Unique conversions) / (Unique clicks)) * 100 In-session attribution CVR = ((Unique conversions) / (Unique clicks)) * 100
   Revenue Metrics	There are three revenue metrics for your campaign if they are enabled for the primary goal. Total Campaign Revenue is the sum of the total order value across conversion events attributed to the campaign. Average Order value = (Total Revenue/ Number of conversion events) Average Revenue per user = (Total Revenue/ Number of unique conversions) These revenue metrics are tracked for all attribution types- View through, Click Through, and In-session attribution.

2. Delivery Metrics- The delivery metrics tracked for your email campaigns are described in the table below.

   Metric	Description
   Attempted	This metric shows the number of users who qualified for the campaign and for whom MoEngage tried sending the message.
   Sent	This metric represents the total number of emails sent to the users. The number does not reflect the following: Duplicate or invalid emails Bounces or unsubscribed or complained users Emails with email Frequency Capping and Personalization failures. Sent rate is calculated as (Sent/Attempted)*100.
   Delivered	The total number of emails delivered to the users. This information is provided by email delivery partners like SendGrid. The delivery rate is the percentage ratio of users to whom the emails were sent and delivered. Delivery rate = ((Total delivered emails) / (Total emails sent)) * 100. Note: The delivery rate applies to email campaigns sent using Sendgrid.
   Failed To Send	This metric represents the Failed rate and shows the percentage of campaigns that failed out of the campaigns that were attempted to be sent by MoEngage. Failed rate is calculated as (Failed To Send/Attempted)*100.
   Bounced	The total number of emails that bounced due to incorrect email addresses and rejections from the mail server. Bounce indicates both hard bounce and soft bounce of emails. Bounce rate is the percentage of users who had the bounce of emails. Bounce rate = ((Total hard bounces) + (Total soft bounces) / (Total Sent emails)) * 100 Soft Bounce The total number of email addresses to which the email was not successfully delivered due to temporary issues such as the mailbox being full, the mail server is not active, and so on. The email addresses are not quarantined and will receive the emails next time.

3. Engagement Metrics- The engagement metrics tracked for your email campaigns are described in the table below.

   Metric	Description
   Opened	The total number of times users have opened the email. MoEngage tracks a user open by adding a unique 1px invisible image in the email template. An open is recorded when this image gets downloaded when the email is opened by the user. You can calculate Open Rates using the open metric, which is calculated as follows: OPEN RATE (Unique): The percentage of opens received from the delivered emails. Open rate (Unique) = ((Total unique opens) / (Total delivered emails)) * 100. Email Opens are also prone to inflation due to bot activity. MoEngage has introduced the Adjusted opens metric to help you understand the impact of the machine opens in your analytics and measure authentic user opens. Adjusted open metric is calculated as follows: ADJUSTED OPEN RATE: The percentage of authentic users who have opened the delivered emails. Adjusted open rate = ((Total unique authentic user opens) / (Total delivered emails)) * 100. Note: This metric is visible only when the High sensitivity (recommended) option under Bot interaction sensitivity in General settings is enabled. To view the adjusted metrics in your engagement analytics, configure the Bot interaction sensitivity section in General Settings as mentioned here. The uniqueness of opens is maintained for 10 days. So if a user U1 opens the email on D1 and D11, the unique opens will still be 2 because these opens were more than 10 days apart.
   Clicked	Clicks represent the total number of clicks on any link in the email by the users after the email delivery.
   Click to Open Rate (Unique)	This metric is the percentage of unique clicks to opened emails. Click to open rate = ((Unique clicks) / (Unique opens)) * 100
   Adjusted Click to Open Rate	This metric is the ratio of unique user clicks to unique authentic email opens. Adjusted Click to Open Rate = ((Unique clicks) / (Unique authentic user opens)) * 100 Note: This metric is visible only when the High sensitivity (recommended) option under Bot interaction sensitivity in General settings is enabled. To view the adjusted metrics in your engagement analytics, configure the Bot interaction sensitivity section in General Settings as mentioned here.
   Click through Rate (Total)	The percentage ratio of total clicks for email messages delivered successfully. Click through rate = ((Total clicks) / (Total number of emails delivered)) * 100

4. Retention Metrics - These metrics pertain to the number of users who have unsubscribed from receiving communications from your brand or have marked the email as spam. The retention metrics tracked for your email campaigns are described in the table below.

   Metric	Description
   Spam	Spam represents the total number of users who marked the email as spam in their inbox. Spam reports that you view in campaign analytics are excluded from Gmail ISP. Gmail provides visibility into spam rate and reputation metrics in the Google Postmaster tool. Complaint rate is the percentage of users who reported the email as SPAM. Complaint rate = ((Total complaints) / (Total Delivered emails)) * 100
   Unsubscribed	This metric represents the total number of users who have clicked the unsubscribe link and unsubscribed after receiving the email sent from the campaign. When a user unsubscribes from receiving all communications from your brand, promotional emails are not sent to them. Unsubscribed rate is the percentage of users who clicked the unsubscribe link. Unsubscribed rate = ((Total unsubscribes) / (Total Delivered emails)) * 100 Note: The Unsubscribed metric includes users who have unsubscribed at Sendgrid as well. For example, if a user is marked as having unsubscribed in Sendgrid and the same information is not available with MoEngage, MoEngage will send the email to Sendgrid, and Sendgrid will not send the same to the user. This then would be counted towards the Unsubscribed metric in MoEngage.

Locale/Variation Performance

You can see the breakdown of performance metrics (Opens, Adjusted Opens, Clicks, Conversions, Conversion goals, and so on) for each variation in the default locale. This helps you assess and compare the effectiveness of the variations.

You can view the uplift percentage on the tabular view of Locale/Variation performance. For more information, refer to Uplift in Campaigns.

Conversion Goals Performance (uplift)

You will be able to see this section when you have set more than one conversion goal for your campaigns. The section compares the performance of goals set by the marketer for the campaign.

Total Conversions: Will show all goal events for the respective goals i.e., if a user made a purchase twice, it will be shown twice. It is the equivalent of conversion events covered in the sections above.

Unique Conversions: Goals are unique across the users converted per campaign instance. It is the equivalent of the Conversions metric covered in the sections above.

You can view the uplift percentage in the tabular view of Conversion Goals performance. For more information, refer to Uplift in Campaigns.

Campaign Delivery

The campaign delivery stats section helps you understand the delivery funnel and the number of users that were removed in each funnel stage.

The various delivery funnel stages are explained in the table below:

Funnel Stage	What it represents
Users with Email	Represents the total number of users in the segment who have an email attribute
After B/U/C removal	Represents the number of users after removing email addresses that have bounced earlier, unsubscribed, or reported spam complaints from the Users with Email count.
After Invalid/Duplicate removal	Represents the number of users obtained after removing Invalid emails (missing ”@” & ”.”) and Duplicate Emails (multiple users with the same email address) from the After B/U/C removal count.
After FC Removal	Represents the number of users obtained after removing emails that have crossed Frequency Capping as defined in the FC Settings from the After Invalid/Duplicate removal count.
After Personalization Removal	Represents the number of users obtained after removing emails for which the email could not be sent due to personalization failure.
Sent	Represents the number the count of emails that have been sent.
Delivered	Represents the total number of emails delivered to the users. This information is provided by email delivery partners like SendGrid.

Error breakdown

This section describes the various campaign delivery failures and their reasons. Errors are categorized under the following heads:

• Failed to Send errors - these errors happen when the email has not been sent, and they could happen due to one of these reasons:
• Failed to Deliver errors - these errors happen when the email was sent by MoEngage but could not be delivered to the user. This could happen due to any of the following reasons:

  Error	Description	Resolution
  SMTPException	This is a generic SMTP error and happens when the SMTP connection was interrupted or closed.	You will have to check with the SMTP Provider or try again later.
  SMTPDataError	This error means that the SMTP Provider has refused to accept the emails sent by MoEngage.	You will have to check with the SMTP Provider to resolve this error.
  SMTPSenderRefused	This error means that the sender’s address was not accepted by the SMTP Provider.	You will have to check with the SMTP provider or try again later.
  SMTPRecipientRefused	This error means that the recipient’s address was not accepted by the SMTP Provider.	You will have to check with the SMTP provider or try again later.
  InvalidSMTPHostDetails	This error means that the SMTP host details provided are invalid.	You will have to check the email configuration settings on the MoEngage Dashboard.
  SMTPAuthenticationError	This error means that the SMTP authentication details are invalid.	You will have to check the username and password added in the email configuration settings on the MoEngage Dashboard.
  EncryptedConnectionFailed	This error means that the SMTP connection failed due to TLS/SSL protocol issues.	You will have to check with the SMTP provider or try again later.
  Error in Attachments	These errors could be because the file size in an attachment was too large, the attachment URL was invalid, there is no file available on the added URL, and so on.	You will have to check the attachments added in Step 2 (Content) of email campaign creation.
  CustomAPI	These errors happen when a connection cannot be established with the custom API endpoint configured for your account.	You will have to ensure that the API endpoint is correct and retry sending the campaign.
  MaximumLimitExceeded	This error occurs if the credit limit of your account with the SMTP Provider has been exceeded.	You will have to check with the SMTP Provider and update the credit limit before trying again.
  Content API errors	These errors occur when the personalized attributes are not available for some users or when a connection could not be established with the Content API endpoint.	You will have to ensure that the API endpoint and the configuration information are correct and retry sending the campaign.
  Email Unsubscribe Drop	Consider that there is more than one user profile, for instance, A and B, with the same email ID. If User A has unsubscribed in the past, it will reflect in User profile A, but not in User profile B. Hence, if A and B are targeted in an Email Campaign, MoEngage will drop User A and will show an error saying Failure to Send as part of BUC check. However, MoEngage will try to send that campaign to User B. This will result in an “Email Unsubscribe Drop” error as Sendgrid will not attempt the email delivery for User B as it identifies profiles based on email IDs.	Avoiding multiple user profiles with the same Email ID.

Personalization Errors

You can see personalization errors in the Failed to send error category in the Error Breakdown Table. Click See breakdown in the Name column for Personalization errors to get a detailed view of the number of users for whom personalization has failed and their reasons.

Personalization errors can be classified into the following categories:

Error Category	Description
User Attribute	This denotes the unavailability of the user attribute used in personalization either because it is not available in the system (for example, copy-paste errors) or it is not available for the specific user. For example, if the first_name user attribute is used in personalization and it is not available for a user, this will result in a User Attribute error.
Event Attribute	This denotes the unavailability of the user attribute used in personalization either because it is not available in the system (for example, copy-paste errors) or it is not available for the specific user. For example, if the product_name event attribute is used in personalization and it is not available for a user, this will result in an Event Attribute error.
Campaign Attribute	This denotes an unavailability of campaign-specific information used in personalization. For example, if campaign tags have been used for personalization and the campaign tag attribute is missing, this will result in a Campaign Attribute error.
Undefined	This denotes errors that happen when MoEngage is unable to fetch the value for the attribute used in personalization. For example, if the image attribute is unavailable for a specific product in a product set, this will result in an Undefined error.
Unknown	This denotes any error that does not fall into any of the categories mentioned above.

Note: The number of failures listed in the Personalization Failed category under Failed to Send denotes the unique number of users for whom personalization has failed. In some cases, this might differ from the count shown in the Personalization failure analysis UI as multiple failures can happen for the same user, and they might be counted under each of the failure categories shown in the UI. For example, if a user were to have a user attribute and event attribute failure, they would be counted for the number of failures in both these sections in the analysis screen while they would be counted as one in the Personalization Failed section.

Content API Analysis

In the case of a response other than 2xx, you will see the error code or the response of your Content API in the Content API analysis section below the error breakdown table, as shown below.

If the Content API being used in the campaign does not provide a 2xx/successful response, campaigns might still be delivered if the empty response has been handled in your JINJA code added in Step 2 of Campaign Creation (the content/message creation step).

Click Analysis

Click analysis and tracking help you understand which Call-to-actions (CTAs) work and can help you hone your email marketing strategy. You can view the performance of each link in your email and understand what works well and what doesn’t with Click Analysis.

Note:

• MoEngage tracks any URLs inside <a> or <area> tags only. URLs inside any other tag will not be tracked by MoEngage.
• “Mailto:” URLs are not tracked by MoEngage.

Click Map

A click map shows the links available on your email using a preview. In this section, you can:

• view a heat map that helps you understand which links have performed better than others. Every link is named with Link# (where # represents a number. The first link for example, would be called Link1).
• hover over a link to view the link name, unique and total clicks.
• click on the link in the heat map. This will highlight the details about the link in the click breakdown table.
• see a click breakdown table that has the following information:
• You can click on each link to view the link and no. of clicks (unique & total) that occurred on that CTA. You can also export this preview along with click data a pdf by clicking on the printer icon.

Device Analysis

This is an Early Access feature. To enable it for your account, contact your MoEngage Customer Success Manager (CSM) or the Support team.

Device Analysis provides detailed insights into how your users interact with your emails. This helps you understand audience preferences, optimizing email content for improved engagement and higher conversion

Understanding where and how your emails are being opened allows you to:

• Optimize email rendering: Identify the dominant browsers, devices, and operating systems used by your audience. This insight enables you to prioritize testing and ensure your emails render correctly, providing an optimal viewing experience on those platforms. For instance, if you’re planning a campaign primarily targeting mobile users, device analysis can show you the most popular mobile devices and operating systems, guiding your design and testing efforts.
• Improve conversion: By optimizing for your audience’s preferred platforms, you can enhance user experience, leading to better engagement and higher conversion rates.
• Leverage inbox preview: Use the Inbox Preview feature in conjunction with Device Analysis to fine-tune your email designs based on the insights gained, ensuring your emails look great on the platforms your users prefer. This is especially useful when you notice a dip in engagement for a specific email client and need to troubleshoot rendering issues.

Key Features of Device Analysis

• The device analysis information is populated within the Email Clicked event. You can use this event to segment users who open emails from a specific browser, device, OS, or domain type.
• MoEngage uses Total Clicks to populate these categories. This ensures all the different environments from which a single user might click your email are captured. For example, if User A clicks an email from both a desktop and a phone, the data shows a 50% distribution for both Desktop and Mobile under the Device Type category, attributed by User A’s activity.
• If you require any other Browser Type, Device Type, OS Type, or Domain Type values apart from those currently provided by MoEngage, contact your MoEngage Customer Success Manager (CSM) or the Support team.

• MoEngage groups email clicks into the following four categories:
  • Browser Type: Indicates the web browsers used to click emails. Examples include Chrome, Safari, Firefox, and Others (representing browsers used less frequently).
  • Device Type: Indicates the types of devices used to click emails. Examples include Mobile, Tablet, Desktop/Laptop, Smart TV, and Others (representing device types used less frequently).
  • OS Type: Indicates the operating systems on which emails are clicked. Examples include Android, iOS, Windows, macOS, and Others (representing OS types used less frequently).
  • Domain Type: Indicates the email clients or service providers. Examples include Gmail, Outlook, Yahoo, and Others (representing domain types used less frequently).
• View the device analysis data in the following two formats:
  • Pie Charts: Provide a quick visual overview of the distribution across categories. You can also export images of the charts.
  • Tables: Offer detailed, granular data, particularly useful for viewing specific versions of OS or Browser types.
• Download the CSV file of the device analysis data for further offline analysis and reporting.
• Filter the data by date range and locale for granular analysis, helping you understand deliverability performance over time and for specific user groups.

Deliverability Analysis

This is an Early Access feature. To enable it for your account, contact your MoEngage Customer Success Manager (CSM) or the Support team.

The Deliverability Analysis offers a comprehensive view of your email delivery funnel, helping you identify and address potential deliverability issues.

Deliverability issues can significantly impact your email campaign’s effectiveness. This analysis helps marketers:

• Identify problem areas: Quickly pinpoint domains where deliverability is consistently low. For instance, if you observe a significantly lower delivery rate for Yahoo users, it indicates a potential issue specific to that domain.
• Improve delivery rates: Armed with this granular information, you can take targeted actions to improve your email delivery rates for specific domains, such as adjusting sending practices, reviewing content for spam triggers, or working with MoEngage support.
• Understand engagement: The breakdown of opened, clicked, and converted rates by domain also helps you understand user engagement patterns across different email providers.

Key Features of Deliverability Analysis

• The deliverability analysis information is populated within all email events, including Email Sent, Email Delivered, and Email Opened. You can use this event to segment users based on their email domains.
• If you require any other domain categories apart from those currently provided by MoEngage, contact your MoEngage Customer Success Manager (CSM) or the Support team.

• Comprehensive delivery funnel metrics: Gain insights into various aspects of your email delivery, including: Sent, Delivered, Opened, Clicked, Converted, Unsubscribed, Hard Bounce, Soft Bounce, and Spam.
• Domain-wise breakdown: All data is presented in a detailed table format, broken down by major email domains such as All domains, Gmail, Outlook, Yahoo, Apple, and Others (includes domains that are treated as less frequent or less significant). This allows you to pinpoint domain-specific performance and identify where issues may be occurring.
• Absolute values and percentages: Key metrics like Attempted, Sent, Delivered, Opened, Clicked, and Converted are displayed as both absolute values (e.g., the total number of emails) and percentages (e.g., delivery rate, open rate, bounce rate), providing a complete picture of your campaign’s performance.
• Visual delivery funnel chart: A stacked bar chart visually represents the delivery funnel across different domains, allowing for quick comparison and identification of trends. You can also export charts for sharing or further analysis.
• Data download: You can download the CSV file of the analysis data for detailed offline review and integration with other reports.
• Date and locale filtering: Filter the data by date range and locale for granular analysis, helping you understand deliverability performance over time and for specific user groups.

Campaign Info

You can view the information about the campaign sent using the Campaign Info tab.

Timeline

Timeline indicates the time taken for various stages in publishing the campaign and gives a view of the current state of the campaign. This section is available for One Time and Periodic campaigns and contains information about the following:

• Segmentation query: Contains information about when the segmentation query was started and when it was completed.
• Campaign ready: Contains information about when the campaign was ready to be sent out from MoEngage after the required internal processing. For ASAP campaigns, this time represents the campaign sending time.
• First sent: Contains information about when the first batch of emails was sent from MoEngage and when the first email was sent.
• Last sent: Contains information about when the last email was sent for the campaign.

Audience

This section contains information about who is being targeted for the campaign(defined in the first step of campaign creation), such as:

• Target segment
• Segmentation filters and exclusions - user segments can be All users, users segmented based on a specific user property, affinity, behavior, or custom segments that employ complex queries with AND/OR conditions.
• Control group information

Trigger criteria

This section contains information about the Trigger conditions added to the campaign. The image below shows an Event Triggered campaign that has a User Logout based trigger event added to it.

Scheduling

This section contains information about the campaign’s delivery schedule, delivery controls, and advanced controls set during the third step of campaign creation.

• Delivery Schedule - This contains information about when the campaign will be sent. The following values are: As soon as possible, Start Date and Time, End Date and Time (for periodic campaigns along with the periodicity information), and Start Date and Time( for triggered campaigns).
• Delivery Control - Information about frequency capping and throttling is available here.

Conversion Goals

This section contains information about the conversion goals defined during step 3 of campaign creation. The primary conversion goal is displayed with a ‘P’ icon beside the goal name. The following information is available about each conversion goal:

Field	Description
Goal Name	The Name of the campaign goal set for the campaign.
Event Name	The Event Name is based on which the campaign goal is set.
Attribute Name	The Attribute Name is based on which the campaign goal is set.
Attribute Value	The Attribute Value is based on which the campaign goal is set.
Revenue Performance Info Value
Event Name	The Event Name is based on which the campaign revenue information is set.
Attribute Name	The Attribute Name is based on which the campaign revenue information is set.
Currency	The Currency is used to calculate the campaign revenue.

Preview and Content

You can preview the email in either the Web or Mobile mode here for each locale and variation. The following details are available apart from the preview of the email:

• Subject
• Preview Text (if available)
• CC/BCC (if available)
• Email Connector
• Sender Name
• From email address
• Reply-to email address
• Attachments

FAQs

Do email tracking links and pixels ever expire in MoEngage? How long do they remain active?

No, generally, email tracking links and open tracking pixels in MoEngage do not expire. They are designed to remain active indefinitely, allowing for ongoing event tracking and campaign stat updates.

Are there any scenarios where email tracking data might not flow back into MoEngage, even if the link is clicked or the email is opened?

Yes, there are a few specific scenarios where tracking data might fail to flow back into MoEngage:

• Expired SSL certificate for link branding: If you are managing your own custom link branding (e.g., links.yourdomain.com) and the associated SSL certificate expires, the tracking might break. For MoEngage-managed link branding, SSL certificates are automatically renewed, so this typically isn’t a concern.
• Use of shortened links: While rarely enabled for email, if a link was shortened (which is more common for SMS or WhatsApp where character limits are strict), these shortened links do expire after 2 weeks. This is a specific use case and not the default for email.
• Open tracking pixel issues:
  • If the open tracking pixel, which is a small image, is placed at the very bottom of a large email, some email clients might “clip” the email content, preventing the pixel from loading and sending back the open event.
  • If the email recipient has disabled automatic image downloading in their email client, the tracking pixel will not load, and an open event will not be recorded.
• Firewalls or Security tools (Common in B2B): In some cases, particularly with B2B users, corporate firewalls or advanced security tools might block MoEngage’s tracking links or prevent the open tracking pixel from loading. This can lead to opens not being tracked and even clicks being blocked.